Nigeria Digital Market: Top Apps & Internet Operator Data 2024
App download, engagement, and revenue figures for Nigeria and globally, plus internet subscriber counts by operator and bank infrastructure risk data.
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Operator-level internet subscriber counts across Nigeria plus 2024 app download, user, and revenue figures — to guide market entry, partnerships, and marketing.
Top 10 App 2024 (Playstore)
Top_10_Apps_Nigeria_2024
Monthly Subscriber Technology D
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This dataset combines two views of Nigeria's digital market. The operator file lists internet service providers with their number of points of presence and their wireless, wired, and total active subscriber counts — showing which operators hold scale and where connectivity is concentrated. Nigeria had over 219 million GSM subscribers as of March 2024.
The app files cover the top apps used in 2024, both globally and specifically in Nigeria, with total downloads, monthly active users, most popular age group, gender skew, average session length, retention rate, and revenue generated. This helps you see where audiences spend their attention and money.
Use it to size the market before entering, pick partners or acquisition targets among operators, and choose the platforms and demographics to focus advertising and product spend on. A website review tab documenting project tasks is also included.
Accounts
For single users
For single users
For teams of up to 99 users
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App download, engagement, and revenue figures for Nigeria and globally, plus internet subscriber counts by operator and bank infrastructure risk data.
Included in plans
View datasetOperator subscriber counts and points of presence across Nigeria, plus the most-used apps at home and worldwide, to guide expansion, pricing, and marketing decisions.
Included in plans
View dataset