This workbook brings together Nigeria retail market size and growth data pulled from published research reports. It pairs a headline market-size figure with two sets of annual growth forecasts running from 2021 to 2032, each year labelled with the main factor driving that year's change — from rising consumer purchasing power and e-commerce expansion to foreign investment inflows and urban population growth.
Use it to judge whether now is the right time to enter or expand in Nigerian retail, to compare two independent growth outlooks side by side, and to see where Nigeria stands against South Africa and Kenya on sales growth. The headline figure puts the market at $13.2bn, reported as outpacing both of those neighbours.
The two forecast sets take different views — one optimistic, one more cautious — so you can plan against a range of scenarios rather than a single guess. Report and licensing details are included for reference.