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Nigeria Digital Market: Top Apps & Internet Operator Data 2024

App download, engagement, and revenue figures for Nigeria and globally, plus internet subscriber counts by operator and bank infrastructure risk data.

Nigeria Digital Market: Top Apps & Internet Operator Data 2024 — image 1

Top 10 App 2024 (Playstore)

TOTAL DOWNLOADS (MILLIONS)

Top_10_Apps_Nigeria_2024

TOTAL DOWNLOADS IN NIGERIA (MILLIONS)

Monthly Subscriber Technology D

POINTS OF PRESENCE

Internet Service Operator Data

45352

Quarterly Subscriber Operator D

SEP'22

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About this dataset

This dataset brings together consumer app performance and telecom operator activity in Nigeria for 2024. For the top apps, you get downloads, monthly active users, most popular age groups, gender split, average time spent per session, retention rates, and revenue generated — both for Nigeria specifically and for the same apps worldwide, so you can see how local behavior compares to global patterns.

Alongside the app data, the file includes internet operator records showing points of presence, wireless and wired subscriber counts, and active subscribers per company, plus monthly, quarterly, and annual subscriber breakdowns by technology. A bank infrastructure risk assessment tab is also included.

Use it to decide where to focus marketing and ad spend, which platforms and age groups to prioritize for product launches, and how to size the addressable market by comparing operator subscriber bases across Nigeria.

What's inside

  • Top 10 apps in Nigeria with downloads, active users, and revenue in USD
  • Same apps benchmarked globally to compare local vs. worldwide performance
  • Audience detail: age group, gender split, session length, and retention
  • Internet operator listings with wireless, wired, and active subscriber counts
  • Subscriber data across monthly, quarterly, and annual views by technology
  • Bank infrastructure risk assessment included for financial market context

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